Marketing tech vendors

Marketing tech vendors

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The number of marketing tech vendors has grown 1,776% in less than four years.

Source: Chiefmartec Marketing Technology Landscape 2012, 2014 & 2015.

By 2014, over 200 of those marketing technology vendors focused on marketing automation.

Source: Capterra

Marketing automation is growing fast, with 50% year over year revenue growth for the last few years and a total market estimated at $1.8B.

Source: Raab Report

Leads by vehicle

2.150.1100No SoftwareEmail SoftwareMarketing Automation050100150

And no wonder. Marketing automation is more effective than regular ol’ email.

Source: Data normalized based on Autopilot 2015 Marketing Automation Performance Report

Yet 44% of marketers have never heard of it.

Source: Autopilot 2015 Marketing Automation Performance Report

In fact generic “email blasts” are the most popular marketing tool.

Key marketing tools in 2015

61%48%47%40%20%16%13%Email blastsIndividual emailsCallsDirect mailBasic automated emailsOtherMarketing automation0%20%40%60%

Source: Autopilot 2015 Marketing Automation Performance Report

Despite the fact that year over year CTR performance has been declining steadily.

Q1’13Q2’13Q3’13Q4’13Q1’14Q2’14Q3’14Q4’14Q1’15-30%-25%-20%-15%-10%-5%0%

Source: Experian

Still, marketing automation is catching on.
34% of marketers are trying it this year.

Source: Salesforce 2015 State of Marketing Report

Which is great, since marketing automation increases conversions for more than three-quarters of users!

77% INCREASE IN CONVERSIONS23% NO CHANGE

Source: VentureBeat

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