## Marketing tech vendors

The number of marketing tech vendors has grown **1,776%** in less than four years.

Source: Chiefmartec Marketing Technology Landscape [2012](http://chiefmartec.com/2012/09/marketing-technology-landscape-supergraphic-2012/), [2014](http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/) & [2015](http://chiefmartec.com/2015/01/marketing-technology-landscape-supergraphic-2015/).

By 2014, over **200** of those marketing technology vendors focused on marketing automation.

Source: [Capterra](http://blog.capterra.com/30-marketing-automation-stats-2014/)

Marketing automation is growing fast, with **50%** year over year revenue growth for the last few years and a total market estimated at **$1.8B**.

Source: [Raab Report](http://raabassociatesinc.com/2015/02/12/raab-report-marketing-automation-innovation-highest-for-small-large-firms/)

### Leads by vehicle

And no wonder. Marketing automation is more effective than regular ol’ email.

Source: Data normalized based on [Autopilot 2015 Marketing Automation Performance Report](https://www.ama.org/resources/White%20Papers/Pages/Marketing-Automation-Performance-Report.aspx)

Yet **44%** of marketers have never heard of it.

Source: [Autopilot 2015 Marketing Automation Performance Report](https://www.ama.org/resources/White%20Papers/Pages/Marketing-Automation-Performance-Report.aspx)

In fact generic “email blasts” are the most popular marketing tool.

### Key marketing tools in 2015

| Tool                      | Percentage |
|---------------------------|------------|
| Email blasts              | 61%        |
| Individual emails         | 48%        |
| Calls                     | 47%        |
| Direct mail               | 40%        |
| Basic automated emails    | 20%        |
| Other                     | 16%        |
| Marketing automation      | 13%        |

Despite the fact that year over year CTR performance has been declining steadily.

### CTR Performance

| Quarter | Performance  |
|---------|--------------|
| Q1'13   | -30%         |
| Q2'13   | -25%         |
| Q3'13   | -20%         |
| Q4'13   | -15%         |
| Q1'14   | -10%         |
| Q2'14   | -5%          |
| Q3'14   | 0%           |

Source: [Experian](http://www.experian.com/marketing-services/email-benchmark-q1-2015.html)

Still, marketing automation is catching on.

**34%** of marketers are trying it this year.

Source: [Salesforce 2015 State of Marketing Report](https://www.salesforce.com/blog/2015/01/2015-state-of-marketing.html)

Which is great, since marketing automation increases conversions for more than three-quarters of users!

**77% INCREASE IN CONVERSIONS**  
**23% NO CHANGE**

Source: [VentureBeat](http://venturebeat.com/2015/05/05/marketing-automation-best-bets-80-of-companies-increase-leads-77-increase-conversions/)