### General

- **Description**  
  Shopify is an all-in-one e-commerce platform that allows businesses to create and manage online stores. It offers various tools for selling products, managing inventory, processing payments, and designing websites, making it easy for enterprises to establish an effective online presence.

- **Categories**  
  Ecommerce

- **Status**  
  stable

- **Date Added**  
  2015-04-28

### Specification
- **API Version**  
  2025-07

- **API Documentation**  
  [https://shopify.dev/docs/api/admin-rest](https://shopify.dev/docs/api/admin-rest)

- **API Change Log**  
  [https://shopify.dev/docs/api/release-notes/2023-10](https://shopify.dev/docs/api/release-notes/2023-10)

- **API Status Page**  
  [https://www.shopifystatus.com](https://www.shopifystatus.com/)

- **Authentication Method**  
  oauth2

- **Authentication Scope(s)**  
  Required: read_customers | read_products | read_orders | read_all_orders

- **Time Zone**  
  User- or source-specific

- **Datasets Available**  
  Yes

- **Datasets Schema (ERD)**  
  [https://schema-explorer.databox.com/?integrationkey=Shopify](https://schema-explorer.databox.com/?integrationkey=Shopify)

### Metrics

- **Orders**  
  The Orders metric on Shopify represents the total number of purchases completed by customers, providing insights into sales performance, customer behavior and trends. [Link](https://databox.com/metric-library/metrics/shopify/orders)

- **Total Sales**  
  Equates to Gross Sales - Discounts - Returns + Taxes + Shipping Charges during the specified Date Range. Total Sales will be a positive number for a Sale on the date that an order was placed, and a negative number for a return on the date that an order was Refunded. [Link](https://databox.com/metric-library/metrics/shopify/total-sales)

- **Gross Sales**  
  Equates to product Selling Price x Ordered Quantity during the specified Date Range. Gross Sales does not include Discounts, Returns, Taxes, or Shipping. [Link](https://databox.com/metric-library/metrics/shopify/gross-sales)

- **Net Sales**  
  Net sales is the total sales revenue generated by a business after accounting for returns, discounts, and other deductions. It is a key metric to measure a company's profitability. [Link](https://databox.com/metric-library/metrics/shopify/net-sales)

- **New Customers**  
  The New Customers metric measures the number of unique visitors who have made a purchase on a Shopify store for the first time during a given period. [Link](https://databox.com/metric-library/metrics/shopify/new-customers)

- **Abandoned Checkouts**  
  Abandoned checkouts metric refers to the number of customers who added items to their cart but failed to complete the purchase, which can help merchants identify potential issues in the checkout process. [Link](https://databox.com/metric-library/metrics/shopify/abandoned-checkouts)

- **Returns**  
  Returns metric measures the number and percentage of orders that are returned by customers. This helps to track customer satisfaction and identify potential issues with product quality or delivery. [Link](https://databox.com/metric-library/metrics/shopify/returns)

- **Discounts**  
  Discounts metric shows the total amount of discounts offered by the store to customers over a given period of time. It helps in analyzing the effectiveness of promotional activities and their impact on the store's revenue. [Link](https://databox.com/metric-library/metrics/shopify/discounts)

- **Shipping**  
  Number of Shipping Charges associated with a Sale or return during the specified Date Range. [Link](https://databox.com/metric-library/metrics/shopify/shipping)

- **Tax**  
  Number of Taxes associated with a Sale or return during the specified Date Range. [Link](https://databox.com/metric-library/metrics/shopify/tax)

### Dashboard Templates

- **Shopify Sales Performance**  
  Shopify dashboard template which will give you insights and a complete control over your Shopify store.

- **Conversion & Loyalty Analytics (Shopify & GA4)**  
  This template offers overall sales insights with a focus primarily around returning customers to gauge brand loyalty.

- **E-commerce Sales Performance - Shopify**  
  Elevate your Shopify store with Databox's E-commerce Sales Performance template. Gain insights on Total Sales, Orders, Gross/Net Sales, and Average Order Value empower data-driven decisions, fostering growth and maximizing revenue.

- **Shopify, Facebook & Google Analytics 4 Online Sales**  
  This dashboard allows a Shopify store owner to see online sales stats in-line with Facebook Ads and Google Analytics 4. Focus in on top product performance, ecommerce purchases, and audience overviews.

- **General Notes and Advice**  
  Users should set up a Databoard with the Date Range they want to see data for and leave that Date Range selected to ensure smoother data loading.